Friday, 7 July 2017

P3/D1 - Focus group




P3/D1

Me and my fellow classmates came together to conduct an in-depth discussion on Star Wars: The Force Awakens. We mainly focused on looking at what elements of Star Wars: The Force Awakens different members of the film’s target audience are drawn to and how Star Wars: The Force Awakens has catered to each of its target audiences demands.

One member of the group said that her little brother was mainly drawn to the robots in Star Wars: The Force Awakens. This would include the likes of R2D2, C3-P0 and BB-8. This gives evidence to suggest the robots included within Star Wars: The Force Awakens are more a lure for younger audiences as children will be inevitably drawn to the silliness and immaturity of the robots as they can relate to this seeing as they are likely to be silly and immature themselves.

One member of the group also said that the thing her Dad enjoyed most about Star Wars: The Force Awakens was the return of the original cast. This is in reference to the return of Han Solo, Princess Leia, Luke Skywalker and Chewbacca who had not appeared in a Star Wars film for over 30 years. This suggest that the original cast was brought back to cater to the needs of an older Star Wars audience who would have likely been around when the original Star Wars trilogy was released.

Another member of the group also pointed out how women are now more included in this instalment of Star Wars’ target audience. This is mostly evident through the new main protagonist; Rey, who plays a strong independent female lead character who can fend for herself in the Star Wars universe. This shows how this time round Star Wars has tried much harder to include more women within its target audience as the original Star Wars films didn’t do a very good job of representing women in a positive light.

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